We're here to talk about Full Colour Paper Wristbands, and the advantages that come with them, by full colour we mean full coverage in whatever colour you require, these are pretty special and make for a great marketing tool. Each one is unique, and keeping consistent with your brand.
In this blog, you'll find out some design trends, some tips and also ways to execute your own full-coloured wristbands for events to their full potential.
We touched on this earlier, but branding is so important in this day and age and a logo is just the start! There is so much more to creating a consistent look and when it comes to an event or an offer, keeping that look with your multipurpose wristband gives the user even more reason to keep the paper wristband on for as long as possible.
Make it a fashion statement, add your brand's patterns and bold dominating header fonts to keep within your guidelines and to instantly create that association to your company in a flash.
A great example of this is our customers at Culture, we designed full black wristbands with a coloured print, highlighting their sponsors - Belaire Vodka and 23Forever, as Belaire Vodka is a full-colour logo, full-colour paper wristbands meant that they didn't have to sacrifice and opt for their one colour black or white logo, this is perfect to make that correlation between the user's eye and Belaire Vodka.
Being constricted is never fun, especially when you are trying to make a statement, full coverage gives you the ability to go crazy, spread the pattern over all of the 5 wristbands and you can get a 1/5 unique look every time!
Want your company logo in transparent across the height and width of the wristbands? Not a problem, these small techniques can help bring even the simplest of wristbands to life and get people wondering what is the bigger picture, it gets them talking and they interact with your brand - what more do you want?!
How about setting up the competition and encrypting a message in the design of the wristbands. Get people to find out the message that is on each other wristbands. The first person who figures out the message will get a discount or a special offer. It creates gamification and also means you monetise from that one wristband, the more people search for it, the more your brand will be engrained on their mind and you'll become the go-to.
Catch peoples attention with bright colours, it means you get people engaged straight away, they come more of a fashion statement, giving a nod to the LiveStrong silicone wristbands - which created waves in the whole industry, all over the world! Get creative with bright colours that make people want to know what your event and what your company is about, that's how full-colour wristbands work best when they're dominated with colours.
Be bold, don't restrict on colours, these are great for campaigning when you have a strong brand, and with the trends of brand colours becoming a lot more eye peripheral dominating, this just makes for an excellent pairing! Make your own wristband and bring a new element to your event, these can be used as your ticket, a marketing tool and even more, with the bright coloured wristbands playing a forefront.
2020 will see gradients come into fruition in an abundance, gone are the days of drab colours, to create a strong digital and physical presence, gradients are really being pushed to their limits, as you can see below
Now imagine these being the canvas' for your wristbands, and how they can add depth to your design instantly - it makes for a unique look. They almost look as if they were custom made wristbands with a white print on, it just pushes the boundaries and makes for something beautiful that people actually want on their wrist and also keeps with your brand guidelines.
Stay with the trends with gradient backgrounds, or even go the inverted way where you apply a gradient to the text on a black or white wristband. This gives a superb look which makes people double-take, and it's so evident that when someone does a double-take they are going to be more likely to remember your brand with your multi-coloured wristbands.
And that brings us to the end of this blog on full-colour paper wristbands, there are so many different advantages to this solution, and one of the best parts is that these still haven't been fully capitalised on yet! So get ahead of the times and bring a unique touch to your next event to make sure people know your brand means business. Consistency is so important to create a strong tone of brand voice and these wristbands help you achieve that in abundance.
If you have any queries or really enjoy this blog, we encourage you to comment below or write to us at hello@apprintable.com and let us know.
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