In today’s market Business Cards are hugely relevant and an important asset for a strong brand. But, branding is so much more than just appearance. It’s the lasting impression your audience gets from your company. It’s the voice behind the business. What it stands for. All of the values and interactions involved with it.
Getting branding right is essential for building a relationship with your customers. Maybe you’re on a budget, but your business could really use a new look. A common misconception is that a sophisticated brand image costs loads of money.
There’s a way to skip hiring an expensive graphic design agency or buying the outrageously expensive software. There’s nothing holding you back from creating a gorgeous brand image, not even your shoe-string budget!
Let’s start with a checklist. What might you need for branding materials?
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It’s a good idea to have a combination of both physical and digital promotional materials. Although, professional-looking physical materials always begin with a digital design. This is where graphic design plays a key role.
If you don’t have the time or money to learn the ins and outs of expensive graphic design software, don’t worry. You also don’t need to go out and hire your local graphic design agency. There are tons of free and easy to use tools online to help you achieve your branding goals.
So what are they?
Is your website a complete disaster and needs a complete overhaul? Project click can help you on your website building journey, complete with SEO planning and a blog designing tool. Plus so much more. This is a great way to build yourself a stunning website, hassle and low costs. The service is highly recommended and they will bring designs using customer discovery sessions to get your site looking top.
You’ll be using your logo everywhere, from your business website to your social media pages. Get your new design, quick and easy with Logo Creator’s free tool. It’s a straight-forward process that lets you upload an icon and stylise with colour and design.
Photos and visuals are important to use for creating eye-catching material for your audience. You’ll be using images throughout your website, social media, blog posts, physical promotional materials, and more. It helps to break up text and make your content more interesting and engaging for the reader.
Pixabay is a great go-to resource for professional-grade images. They boast over 500,000 images, so you’re sure to always find what you’re looking for. As of recently, they’ve also caught on to the trend and started adding videos to their collection.
As we covered before, your business may benefit from having physical materials for promoting locally. Things such as business cards, brochures, and flyers. Another way to save yourself time and money is by using software that offers free design templates.
With Canva’s free software, you’ll get exactly that. Easy to use templates you can customise to go with your brand’s unique image. Their basic plan is free, so the only costs you would have would be for business card printing in the UK. But still, a major money saver!
Using the power of social media can help boost awareness and familiarity with your brand. You should always keep your brand’s image consistent throughout your social content. The best way to do this is by using software, like Crello, to customise your social media content.
With this software, you can add your logo to your designs, match the colour and font. Plus, add any images to really make your content stand out. Beautifully designed social media posts will always win!
The options listed above are a good starting point if you are willing to take the do-it-yourself approach to come up with quick brand assets. If you are looking to create a professional and unique brand that will stand the test of time you also might want to hire a professional graphic design team in London.
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